Cost of Ownership

In the end it all comes down to one thing
The bottom line

The true value of the new Volvo VNR becomes clear when you look at all the variables that affect your bottom line. “With a premium product, customers can generate more revenue because they’re running more efficiently,” says Magnus Gustafson, vice president aftermarket quality & operations. “That means they can pay off their debt and build equity faster.”

Any one of those numbers is impressive, but combine all of them and the value of this unique offering becomes clear.

The value of speed Remote Diagnostics not only quickens repairs, in many cases it can anticipate issues before breakdowns occur, saving thousands of dollars. And Volvo Trucks’ Certified Uptime Center process gets trucks back on the road substantially faster.

"Our services impact our customer’s bottom line. The customer sees real value added, not just a gimmick," says Gustafson.

Happy, healthy drivers TCO is complicated, but value is not hard to see in the new Volvo VNR.

Fuel efficiency, for instance. The new Volvo VNR saves up to 3.5% in fuel consumption. Safety matters, too. The new Volvo VNR is optimized to both prevent and mitigate accidents—which impact repair and insurance costs.

The new trucks are designed to keep drivers healthy but also happy, says Wade Long, which affects driver retention.

"Fleets can spend up to $15,000 annually recruiting a driver. If fleets have happy drivers, they can save a lot of money in driver replacement," Long says.

Better second life Re-sale has always been a huge Volvo Trucks advantage. On the new trucks, the latest iteration of the I-Shift transmission and cab elements designed with the secondary market in mind will only increase that value.

"The more a truck is worth when you’re getting ready to replace it, the easier it is to pay off a loan or get a better trade-in value," Long says.

VNR Truck with Grain

Customers can generate more revenue because they’re running more efficiently

Saving by planning Other factors impact TCO. Pre-purchased maintenance and service plans allow customers to lock in at current labor rates, changing a variable cost to fixed cost. Bundling a plan with the truck’s financing can further amortize costs. Other customized design specs can be bundled in a loan, too.

It’s easy to confuse cost with value, and that’s not good for business, Long says. "When you buy a premium product, it’s going to pay you back in dividends and savings," Long says. "It’s going to keep you on the road and save in fuel, maintenance and financing."

Magnus Gustafson | Director of Service Contracts and Workshop Solutions

Magnus Gustafson
Vice President, Aftermarket Quality & Operations

Cost of Ownership Highlights


Re-Sale | Built for re-sale

Built for re-sale

More fuel efficient engines and the improved I-Shift manual automated transmission make trucks more attractive to the secondary market. New comfortable cabs and greatly improved driving environment add to that too.

Remote Diagnostics

Remote Diagnostics | Making the best even better

Making the best even better

A new diagnostic device allows technicians to observe conditions 45 seconds before and 15 seconds after a diagnostic code is generated to understand conditions surrounding the event and generate faster repairs. More dealer facilities and more Certified Uptime Centers nationwide mean quicker repair turnarounds. ASIST service management tool allows seamless information integration so fleets can make better decisions more quickly.


Durability | Extending value

Extending value

“We’re doing a lot of things to give the truck a longer life expectancy and higher residual value,” Wade Long says. “Things like sectioned rubber or carpeted floor mats that are easy to refresh or replace, interior sidewalls for easy cleaning, non-woven material on the kick panel and removable mattress covers.”