Volvo Trucks congratulates Joel Morrow of Ploger Transportation on his exceptional fuel efficiency performance during the Run on Less freight efficiency roadshow. Morrow achieved more than 140 ton miles per gallon – defined as payload moved – over the course of more than 6,300 miles driven, loaded at an average gross weight of nearly 62,000 lbs., during the roadshow, making his operations among the most efficient or the seven participating companies. Morrow hauled several payloads of more than 46,000 lbs. over a 1,000 mile length of haul and averaged 10.5 mpg while running at an average road speed of 51 mph.

“We’re thrilled by the outstanding performance and commitment to freight efficiency demonstrated by Joel Morrow and the Ploger Transportation team,” said Magnus Koeck, vice president of marketing and brand management, Volvo Trucks North America. “Joel and Ploger Transportation are truly efficiency ambassadors, representing what’s achievable through a thorough understanding of their fleet’s operations and how to manage their operating costs by running the best equipment for the job.”

“I’m very pleased by how well we performed during the Run on Less demonstration,” said Joel Morrow, senior driver and vice president for fleet equipment procurement, Ploger Transportation. “Our legacy equipment proved more efficient than the “latest and greatest” models from competitor brands, demonstrating in real-world environment what can be accomplished when you understand your application, spec your equipment properly, and drive with fuel efficiency in mind.”

Ploger’s Specs Throughout the Run on Less Roadshow, Ploger Transportation’s Joel Morrow drove a 2016 Volvo VNM 630 with a GHG ’14 Volvo D11 engine. Visit to view Joel Morrow and Ploger Transportation’s complete Run on Less profile.

2016 Volvo VNM 630

“Our performance during the Run on Less demonstration really underscores the value of spec’ing the right equipment, and we expect even greater fuel efficiency as we transition our fleet to the new Volvo VNR model,” said Morrow. “Some people question our preference of 11-liter engines, but they’re ideal for general freight applications, allowing us to haul heavier loads while providing more than enough pulling power to tackle any hill. It just makes good business sense.”

Volvo Trucks introduced the new Volvo VNR regional haul model in April 2017, replacing the VNM. Defined by innovations in every area, the new VNR brings a new aerodynamic design, reimagined working environment, passive and active safety systems, gearing and loading efficiencies, and integrated connectivity. The Volvo VNR model, powered by Volvo’s 2017 D11 and D13 engines, provides an overall fuel efficiency gain of up to 3.5 percent compared with the Volvo VNM.

Ploger Transportation’s Joel Morrow, senior driver and vice president for fleet equipment procurement (left), achieved more than140 ton-miles-per-gallon during the Run on Less freight efficiency roadshow. Morrow drove during the roadshow a 2016 Volvo VNM model (right) with a Volvo D11 engine.

Volvo Trucks North America, headquartered in Greensboro, North Carolina, is one of the leading heavy-duty truck manufacturers in North America. Its Uptime Services commitment is delivered by a network of nearly 400 authorized dealers across North America and the 24/7 Volvo Trucks Uptime Center. Every Volvo truck is assembled in the Volvo Trucks New River Valley manufacturing facility in Dublin, Virginia, which meets the internationally recognized ISO 9001 standard for quality, 14001 standard for environmental care and holds a dual ISO 50001/Superior Energy Performance certification at the platinum level, indicating a sustained excellence in energy management. Volvo Trucks North America provides complete transport solutions for its customers, offering a full range of diesel, alternative-fuel and all-electric vehicles, and is part of the Volvo Trucks global organization.

Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,300 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2022 approximately 145,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.