Luz Elena Jurado has been appointed managing director for Volvo Trucks in Mexico, effective immediately. She succeeds Martin Sáenz, who will return to his previous position as CFO of Volvo Trucks Mexico.

“Volvo Trucks is moving forward in our mission of driving progress through transport solutions that create sustainable, long-term value for our dealers and customers,” said Peter Voorhoeve, president of Volvo Trucks North America. “The Mexican market is one of the largest truck markets in the world, and Luz Elena Jurado’s strategic vision and inspiring leadership will help us grow Volvo’s presence and realize our full potential.”

Since 2010, Jurado has been managing director for Volvo Financial Services in Mexico. She has a career that extends over 26 years in the transportation industry. Her networking skills and relations with dealers, customers and key stakeholders in the industry, as well as her proven results in sales will enable Volvo Trucks to take its business to the next level.

Jurado will be a member of the Volvo Trucks North America management team and report to Voorhoeve.



CAPTION: Volvo Trucks has appointed Luz Elena Jurado managing director for Volvo Trucks in Mexico. She succeeds Martin Sáenz, who will return to his previous position as CFO of Volvo Trucks Mexico.

Volvo Trucks North America, headquartered in Greensboro, North Carolina, is one of the leading heavy-duty truck manufacturers in North America. Its Uptime Services commitment is delivered by a network of nearly 400 authorized dealers across North America and the 24/7 Volvo Trucks Uptime Center. Every Volvo truck is assembled in the Volvo Trucks New River Valley manufacturing facility in Dublin, Virginia, which meets the internationally recognized ISO 9001 standard for quality, 14001 standard for environmental care and holds a dual ISO 50001/Superior Energy Performance certification at the platinum level, indicating a sustained excellence in energy management. Volvo Trucks North America provides complete transport solutions for its customers, offering a full range of diesel, alternative-fuel and all-electric vehicles, and is part of the Volvo Trucks global organization.

Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,300 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2022 approximately 145,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.