“Wade has been a valuable asset to Volvo Trucks and to the trucking industry,” said Bruce Kurtt, senior vice president of sales for Volvo Trucks North America. “I’m pleased to welcome him to this new regional position, and look forward to his help in developing our business plans for the future.”

A 20-year member of the Volvo Trucks North America family, Wade brings a depth of experience that includes engineering, product planning, and marketing. In his most recent position as director of product marketing, he led a group of marketing managers in creating the specifications for the new Volvo VNR series for regional haul and VNL long-haul series, and coordinating their 2017 debut.

In his new role, Long will work with Volvo Trucks sales managers and dealer groups to deliver a broad range of diverse specification requirements in the western U.S region.

“Wade’s strong background will help him excel in his responsibility for truck sales in the West,” said Kurtt. “He has a great team in the region to support him and I know our dealers will appreciate his leadership on their behalf.”

Long graduated from Bradley University with a degree in Manufacturing Engineering Technology and holds an MBA from the University of North Carolina Greensboro. He will be based in California.

Wade Long, Volvo Trucks North America regional vice president for the Western Region of the U.S.

Volvo Trucks North America, headquartered in Greensboro, North Carolina, is one of the leading heavy-duty truck manufacturers in North America. Its Uptime Services commitment is delivered by a network of nearly 400 authorized dealers across North America and the 24/7 Volvo Trucks Uptime Center. Every Volvo truck is assembled in the Volvo Trucks New River Valley manufacturing facility in Dublin, Virginia, which meets the internationally recognized ISO 9001 standard for quality, 14001 standard for environmental care and holds a dual ISO 50001/Superior Energy Performance certification at the platinum level, indicating a sustained excellence in energy management. Volvo Trucks North America provides complete transport solutions for its customers, offering a full range of diesel, alternative-fuel and all-electric vehicles, and is part of the Volvo Trucks global organization.

Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,300 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2022 approximately 145,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.