See, Drive, and Learn
The Ultimate Customer Experience
Inviting you to explore Volvo Trucks in an engaging and immersive way, the Volvo Trucks Customer Center is designed to offer a unique brand experience that only Volvo can offer. Learn from product experts, ride and drive trucks, and tour our New River Valley production plant.
New River Valley, Virginia
Volvo Trucks Customer Center
Product showroom
The 36,000 square-foot custom-designed facility includes a product showroom, two exhibit rooms, two pilot review rooms and a theater-in-the-round at the center of the building seating 290. The theater-in-the-round revolves and has an 82-foot turntable.
Customer Experience Track
Covering more than 3 miles (4.8km), our expanded Customer Experience Track has been developed to provide a real test where our trucks can be safely operated by our potential customers.
Pilot review
Review, inspect and explore your Volvo truck with product expert in a dedicated area that includes a 40 ton truck lift, product lighting and a large projector screen.
Tailor your experience
See our latest product innovations like Active Driver Assist Plus, Global Rear Air Suspension, and Camera Monitoring System in action. Take a test drive Customer Experience Track, both on highway and off-road. Explore the New River Valley production plant, where we build every Volvo truck.
See the latest innovations
Inside the Volvo Trucks Customer Center, you'll find the latest innovations in safety, uptime, driver productivity, and fuel efficiency that we offer. See our Swedish Crash Impact Cab, our all-new VNL, and other exhibits like our cutaway interior cabs and steering wheel kiosks that feature our driver information display.
Brand store
While you're at the Center, please visit our Volvo Brand Store where you'll find the right apparel for pretty much any occasion. Grab our new Iron Mark collection or a scale model VNL to commemorate your visit.
